Photography

ANKER's imagery is cosmopolitan, human, approachable and emotional.
It shows that the products are fun all over the world and that it is a pleasure and a blessing to be in rooms and buildings where ANKER floor coverings are installed.
The floor coverings fit in with people's lifestyles and enrich them.

People

The new visual world no longer exclusively shows cold, empty lofts and offices, but in future increasingly spaces in which people act or in which traces of human activity can be found.

The scenes now go beyond office chair legs cut into the picture and come to life.

The personas depicted show „real types“. They are neither too smooth and interchangeable, nor are they exaggerated hipsters or self-promoters.

They are people who are in life. They appear self-assured and confident and have a likeable and intense charisma.

All ethnicities are represented, ANKER is international.

Stay focused and tidy

Despite the people and atmosphere, the image motif remains uncluttered and clear, so that text can be positioned over the image as a layout element if required.

In the picture motif, the floor covering is the boss. It’s all about it. If possible, it should take up at least a third of the picture.

The other image contents (personas, accessories) add an additional emotional charge to the image. They tell a story that belongs to the floor covering, but must not be used in too small a scale or too restlessly.

Architectual (sketchy)

Aviation (sketchy)

Automotive (sketchy)

Transportation (sketchy)

Architectual (buildings)

The story begins…

ANKER is not only a high-quality flooring manufacturer, but also sees itself as an artistic team player for the architect.

This is why ANKER explicitly and creatively addresses the story of the lead architect when designing the floor and helps him to perfect his work.

The work is viewed holistically and its story begins: at the entrance.

In addition to the frontal view, individual, special building features should be picked out and staged photographically in order to work out the underlying design idea of the building.

In the case of the building in this example photo, the architect could be interested in cubism, for example, which might lead us to a carpet with tile patterns.