The Brand

Brand identity guidelines & principles

Fundamental belief

We believe very strongly that every single space in our lives should be designed in such a way that each individual can develop themselves and realize their potential within them, all in an optimum way.

Purpose

Our mission is to develop high-quality, advanced and durable textile floor coverings that enhance people’s sense of potential and well-being in all areas of private and professional life. We focus on the careful use of those finite resources available to us.

Fundamental values

Courage:
We possess the courage to be trailblazers and drive innovative ideas forward.

Competence:
We demonstrate the competence to produce textile floor coverings in a resource-saving way, and at the highest technical level possible. We encourage knowledge sharing and build on great ideas. We are characterized by a thirst for research, and are prepared to follow new and unfamiliar paths.

Perfection:
We strive to achieve the highest possible degree of quality and create flawless, durable textile floor coverings. We are attentive and diligent. We take setbacks as an incentive to improve.

Consciously aware:
Our actions are characterized by “being consciously aware” and ensuring the fair treatment of employees, partners and customers, as well as the careful use of finite resources. We build on a spirit of togetherness in which we trust each other, are open to the world and embrace the principle of change. We see diversity and variety as an opportunity – and respect it accordingly.

Transparency:
We communicate and inform with honesty, we engage in open dialog. We take responsibility for our decisions and stand by them. We treat our partners and customers as equals.

Vision (20 years)

Our vision is to offer high-quality textile floor coverings worldwide for all living and working areas, and to fulfil all purposes. Our products are manufactured in a resource-saving way, and are 100% recyclable. Be it at home, on the plane, in the office or hotel – where there are people, there is ANKER.

Mission (5 years)

Our mission is to develop high-quality carpeting produced in a resource-saving manner, and for all areas of professional and private life.

ANKER compact

All living and working spaces perfectly designed – who wouldn’t want that? For this reason, ANKER has also been producing not just carpets since 1854, but also great companions for work and life.

And given that this is the case: architects, planners, designers and go-getters possess the ideal prerequisites with ANKER carpeting to create unique spaces. This is because be it in public buildings, offices, airplanes, cars, hotels or anywhere else: ANKER carpets create genuine added value. Always where people live and work.

ANKER carpets – simply everywhere.

Short text

All living and working spaces perfectly designed – who wouldn’t want that? To feel comfortable in them, and to be able to really develop oneself and one’s own potential in the best possible way. This is why, since 1854, our mission has always been to make not just carpets but companions to enhance your life, both at work and at home. From design classics to special developments and our host of functional solutions. We produce our collections in as resource-conserving and sustainable way as possible. This is quite simply a matter of course for us. And we ensure their recyclability. Therefore, we also use only the highest-quality materials.

And given that this is the case: architects, planners, designers and go-getters possess the ideal prerequisites with ANKER carpeting to create unique spaces. Innovative, trend-setting and mature from both a technical and functional standpoint. Adaptable and adjustable to the user’s purpose and needs. This is because be it in public buildings, offices, airplanes, cars, hotels or anywhere else: our carpets create real added value in terms of quality. Always where people live and work.

ANKER carpets – simply everywhere.

Long text

All living and working spaces perfectly designed – who wouldn’t want that? To feel comfortable in them, and to be able to really develop oneself and one’s own potential in the best possible way. This is why, since 1854, our mission has always been to make not just carpets but companions to enhance your life, both at work and at home. And they are one thing above all: durable, hard-wearing and of the highest quality. They have also been awarded internationally renowned design prizes. On several occasions. After all, quality has always been our top priority. For sheet goods, as well as for tiles, planks and fitted carpets. It is not without good reason that our textile floor coverings are used all over the world (and in every role).

From design classics to special developments and our host of functional solutions. We produce our collections and innovative concepts in as resource-conserving and sustainable way as possible. This is quite simply a matter of course for us. And we ensure their recyclability. Therefore, we also use only the highest-quality materials. Because we are set upon helping to shape the future and making a positive contribution.

And because we have been doing this successfully for over 150 years, we know what matters: tradition, and a feel for the challenges of tomorrow. That is why we have also had a strong partner at our side since 2020: OFC, our parent company, which is also family-owned. Together, we are opening up new markets and expanding our product range. For even more modern, trend-setting flooring.

With our innovative carpets, architects, planners, designers and go-getters hold the ideal prerequisites in their hand to create uniquely beautiful spaces. Adaptable and adjustable, in both function and form, to the user’s purpose and needs. This is because be it in public buildings, offices, airplanes, cars, hotels or anywhere else: our carpets create real added value in terms of quality. Always where people live and work.

ANKER carpets – simply everywhere.

ANKER Press-Kit

Our press kit contains logos and texts as well as a selection of product images. All data provided may only be used in agreement with ANKER.

If you have any questions, please do not hesitate to contact us.

Download here. (ca. 765 MB)

ANKER carpets – simply everywhere.